
ABOUT
Emily Carter is an award-winning British designer, illustrator and entrepreneur with over a decade of experience working across luxury retail, branding, product development and creative strategy.
As the founder of Emily Carter London, Emily has built an internationally recognised luxury brand stocked by leading retailers and featured in publications including British Vogue, Forbes and the Financial Times. Alongside her own business, she advises brands, retailers and founders on design, product development, brand positioning and creative growth.
Drawing on experience across design, buying, retail, licensing and manufacturing, Emily combines creative thinking with commercial understanding, helping businesses develop distinctive products, stronger brand identity & storeytelling.
Her consultancy work ranges from one-off strategic projects to long-term advisory relationships, supporting businesses at every stage of growth.

PREVIOUS EXPERIENCE
Before founding Emily Carter London, Emily worked across luxury retail, design and consultancy, including roles with leading British luxury brands and retailers. She has experience across product design, customer experience, buying, merchandising and business development, giving her a unique understanding of both the creative and commercial sides of building a successful brand.
CLIENTS & PROJECTS
Emily has worked with retailers, luxury brands, hospitality groups, private clients and creative businesses on projects ranging from product launches and brand development to bespoke design commissions and strategic consultancy.
WORK WITH EMILY
Whether you are launching a new brand, developing a product range, exploring licensing opportunities or looking for creative and commercial guidance, Emily offers guidance tailored to your specific requirements.
For consultancy enquiries, please get in touch via:
ILLUSTRATION
Bespoke hand drawn-illustration and visual storytelling for individuals, brands, products, events, packaging and editorial projects.
PRINT DESIGN
Print design for fashion, accessories, homeware and lifestyle products, including repeat patterns, placement prints, textile artwork and bespoke collections.
CREATIVE DIRECTION
Positioning, brand identity, storytelling, art direction, campaign concepts, visual identity and creative oversight.
PRODUCT DESIGN
Design development and production guidance for clothing, accessories, homeware & gifting collections. Support from initial concept, manufacture and launch.
LUXURY RETAIL
Guidance on retail partnerships, wholesale growth, licensing partnerships and approaching premium retailers.
